Hi, I'm Jeff Fitzhugh, a Certified PHD Health Coach and NASM Certified Personal Trainer.

I help people improve their health through education, movement, and sustainable lifestyle changes. My coaching is based on the Proper Human Diet (PHD) framework, an approach grounded in human biology, evolutionary history, and whole-food nutrition.

I believe there is no one-size-fits-all approach to nutrition, or exercise. Rather than telling you exactly what to eat, I help you understand the science behind food and lifestyle choices so you can make informed decisions that align with your health goals,
preferences, and circumstances.

As your coach, I provide education, encouragement, accountability, and support as you build habits that can lead to lasting improvements in your health and fitness. My goal is to empower you with the knowledge and confidence to make choices that work for you. I serve clients online nation-wide, and I also provide both in-person, and online coaching for clients in Central Iowa, primarily the Des Moines metro area, and Waukee.